What is local SEO? How do you use it? And what can it do it do to grow my business?
When it comes to making money, there are countless methods that people use to get ahead in life. While some of these methods may require an upfront investment, others do not.
In today's society, one of the most popular methods for making extra cash is through online schemes that promise the world but never deliver.
However, this is not always the case. There are legitimate online opportunities that can help you make extra money with little to no investment on your part.
Local SEO is one such opportunity.
The cold hard facts though? The undefiled truth? It's a little more complicated than buying a course or magic pill to grow your bank account.
Local SEO is a type of online marketing that helps businesses promote their products or services to local customers.
This type of marketing is different from other types of online marketing because it focuses on specific geographical areas. You want to grow online close you where you serve your customers. Businesses can use Local SEO to target potential customers in their area who are looking for products or services like theirs.
Example: The Roofing Company SC one of our current clients serves local customers in Greenville, SC. Meaning that when they start planning their process for SEO they are going to target Greenville and the surrounding areas. It's all about Local.
There are several benefits of using Local SEO to promote your business.
First, it is a very cost-effective way to reach local customers. You can target specific areas and tailor your marketing efforts to meet the needs of those customers.
Second, it helps businesses build brand awareness in their local community. When potential customers see your business listed in local search results, they are more likely to trust you and be more likely to move forward in the process with your business.
Recap: Local SEO is the process or work in getting your business in the faces of the most customers in your local area. They choose you, you make more money. Simple.
If you're looking to grow your business, using Local SEO is a great way to do it. By optimizing your website and online profiles for local search, you can reach more potential customers who are already looking for businesses like yours.
And by providing valuable information and services on your website, you can attract new customers and keep them coming back.
1+1 = Money.
Grow your business in online search and drive customers hungry for our service to your website or Google My Business listing by ranking for the words they are searching for and reap the rewards.
Local SEO isn't expensive, it's FREE. (When it's a DIY service anyway) All the services that are needed to rank your business online and attract new customers are already out there and ready for the taking. But it takes time effort and works to implement those strategies correctly.
When it comes to Local SEO, there are a few things that make it complicated. For example, how the heck do I use it?
But seriously, one of the biggest factors is the ever-changing, ever more complicated, and confusing Google algorithm.
What is that?
It's basically a massive matrix of code that is always confounding SEO's and making our job harder but giving the end-user, your customers, the best results.
Google is constantly updating its algorithm to ensure that the best, most relevant results are shown to people like me and you. This means that if your business isn't up to date on the latest changes, you could lose out on traffic and customers.
Stay up to date and you keep making money.
Another complication with Local SEO is that it's not always clear what you need to do to rank well. Many factors go into ranking with Local SEO, and it can be difficult to determine which ones are most important.
Additionally, changes in one area of your Local SEO campaign can have a ripple effect on other areas, which further complicates the process of ranking.
Another reason that Local SEO can be difficult is that you don't always know where to start. So much information is available about Local SEO, both good and bad advice, (want some good advice?) that it can be daunting to try to figure out what all of this means for you.
This also contributes to the changing algorithm and lack of clarity that you find with Local SEO.
All these factors result in a large amount of information to take in, and this can also lead to confusion and frustration.
However, it doesn't have to be this way. If you're willing to put the work into understanding your customers and what they want from your business, Local SEO can be simple in its benefits yet complicated in its implementation.
Recap: There is so much information out there in the world of SEO and digital marketing it can be confusing to figure out even where to start. But with diligence in figuring out what your customer wants and where you need to be to fulfill those needs can yield enormous benefits.
The answer to this question is a resounding YES. Your business will of course benefit from using SEO. Litteerly everyone would, your mom, your dad, your adopted pet, everyone!
But the main reason for this is because SEO helps to improve your website's ranking on search engines. When your website is ranked higher, it will be more likely to be seen by potential customers.
Additionally, SEO also helps to improve the overall visibility of your website. This means that more people will be able to see your website, regardless of where they are located.
Well, that's a good question and one that we hear every day! The best way to implement SEO is of course through consulting with us, however, we understand this isn't possible for everyone.
When we work with businesses we like to talk about what their long-term plans are. This allows us to determine what their SEO goals are.
Then we work together to determine how best to accomplish these. For example, if someone is planning on building a new house, you wouldn't want them to start right away because it will likely be at least 6 months before they can move in. The SEO process works in much the same way.
You don't have to know anything about SEO to get started
The best part about the process is that you really don't need any previous knowledge of SEO. We all learn in different ways and not everyone learns quickly! That's one of the main reasons why we have a website in a place full of information for anyone who would like to read up on what they can do to improve their ranking.
You can simply read through the website and get started without having to wait for a full consultation with us, the experts!
But what if I do want to get started right away?
In that case, you can give us a call or send us an email and we'll be happy to go over whatever questions you may have. We are your local SEO experts if you didn't know. Hint, hint, and wink, wink ;)
Contact us @ Aspyr Marketing today!